Agency: iris Worldwide, Sydney

Roles: Executive Producer (Integrated Campaign), Digital / Social Content Strategy, Digital / Social Content Producer, 

Project Type: Integrated Marketing Campaign

Case Study:

adidas’ 2015 Super Rugby range is all about connecting the intensity of the on-field effort the players put into every moment of training or a match, and the time they spend having fun and relaxing off the field.

#BESTONBESTOFF is a campaign launch that shows the NZ Super Rugby fans their heroes in typical ‘switched on’ match preparation mode and the more atypical, ‘switched off’ kicking back and having fun mode. Letting the fans know what they should be wearing when they’re doing the same. Giving fans a chance to embrace their own “Off” moments as much as their “On” in the perfect apparel that lets them support their hero teams.

The campaign launched through print, digital, retail and social to coincide with kick-off to the 2015 Super Rugby season. We also created a promotion where fans could share their #BESTONBESTOFF moments with the world, where the most inventive, interesting and incredible posts earned themselves a VIP spot on adidas’ social media and the chance to win amazing prizes.