Agency: iris Worldwide, Sydney
Roles: Executive Producer
Project Type: Retail / Social
Case Study:
We helped adidas launch their first Facebook page for a sponsorship property- New Zealand’s mighty All Blacks. With that year’s focus being on driving jersey sales, we came up with a sales promo as an incentive to purchase. As part of our larger brand campaign shoot, we did a fun BTS shoot to capture the All Blacks writing and recording fun ‘Thank You’ messages to distributed at random to fans buying the jersey.