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DARREN COLLINS //

CREATIVE FREELANCER & CONSULTANT

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adidas - Thank You

Agency: iris Worldwide, Sydney

Roles: Executive Producer

Project Type: Retail / Social

Case Study:

We helped adidas launch their first Facebook page for a sponsorship property- New Zealand’s mighty All Blacks. With that year’s focus being on driving jersey sales, we came up with a sales promo as an incentive to purchase. As part of our larger brand campaign shoot, we did a fun BTS shoot to capture the All Blacks writing and recording fun ‘Thank You’ messages to distributed at random to fans buying the jersey.