Agency: Direct to client

Roles: Producer / Creative / Director

Project Type: Launch Campaign - Video Ad & Stills

Case Study:

Draper Tools approached me directly to help them create a launch campaign for their new sub-brand and product range, BUNKER. An all new product line of premium modular storage units for home and commercial workshops. As a new sub-brand, they were keen to take the opportunity to develop some highly impactful comms materials, compared to what the brand and category traditionally deliver. The budget was tiny, so it needed a very lean approach to deliver, so I acted as Agency / Production Company myself.

I took their notion of the ultimate home man-cave and developed it into a narrative. I crewed up for a tight film and photography shoot, sourcing 2 locations, talent, multiple vehicles and set dressing. My aim was to produce something visually high end and stylish, that heroed the BUNKER product in the background at all times, with some great lighting and focus on the tools to create real product porn. We delivered a 60 second ad, some social cutdowns and 20 still key visuals, for use across multiple mediums.