Agency: Milkmoney, London

Roles: Creative Director / Executive Producer 

Project Type: Content

Case Study:

During the back end of the 2018 season, it was looking almost certain that Manchester City FC would win the FA Premier League. As the premier global sponsor of City Football Group, Etihad Airways asked us to come up with some ideas, that would enable them to share in their moment of glory. After shooting two different ideas with Pep and the boys, external factors saw two creative routes canned half way through production. At this stage with less than a week to go, we could no longer access the team and so had to shift to a fan-based piece. Casting real fans across Manchester, London and Etihad’s home of Abu Dhabi, we celebrated the global diversity of Man City’s fanbase and thanked them for their support.