Agency: iris Worldwide, Sydney

Roles: Executive Producer (Integrated Campaign)

Project Type: Crowd-sourced Branded Content

URL: https://ourhome.fijiairways.com/

Case Study:

When you fly with Fiji Airways you’re treated with the same warmth and care you’d expect from your family and friends at home. On board Fiji Airways, you’re not just a seat number, you’re part of the extended Fijian family.

You’re not just a seat number

To show how disarmingly warm, caring and comfortable Fiji Airways really is we invited people from the airline’s key markets, who have never left their homes, for whatever reason, to submit their stories.

We discovered the incredible stories of three families who have had it tough, but with incredible spirits who refuse to succumb, we could share with the world. These stories formed an online content series, ‘Home Away From Home’, which followed them as they left their homes for the first time and flew them in the comfort of our home, onboard Fiji Airways to their home away from home in Fiji.

Results:

+  1700 submissions of stories that are both heartbreaking and engaging.

+   The content series received 150k views on YouTube.

+   The stories were played in the major press.