Agency: iris Worldwide, Sydney

Roles: Executive Producer

Project Type: Content

Case Study:

As part of our ongoing work with Fiji Airways, we were asked to create a piece of content that could be used in-flight, to show what Fiji Airways does for the people of Fiji. The video needed to work for both tourists and locals. With tourism as the biggest revenue generator for Fiji, it needed to show that tourists that their travel brings a direct benefit to infrastructure in the country. As the airline is majority owned by the Government, it needed to show the benefits that the success of the airlines brings to Fijians. With a title of ‘Why We Fly,’ we wanted to show that the airline brings great things to Fiji. On a small budget and tight schedule we told the story of a number of key workers in Fiji, linking into our relaunch / brand campaign ‘Welcome To Our Home.’