Agency: Octagon / Milkmoney, London

Roles: Executive Producer

Project Type: Content / Promotion

Case Study:

Just two weeks before the departure for the World Cup in Russia, MARS had an opportunity to shoot with Tottenham Hotspurs star and England squad player Kyle Walker. They wanted to use the opportunity to create something with a call to action to their ‘Sweetstake’ promo, but wanted something genuinely engaging for fans at peak World Cup excitement. Fortunately Kyle is one of the great personalities of the team, so we designed a series of questions to stimulate a bit of banter but also get some insights into the road to Russia. With the help of some fun props and good direction, he loosened up and gave a great performance in a tight one hour slot. And he kept our megaphone to take to Russia….