Agency / Production Company: The Canopy

Roles: Executive Producer

Project Type: Commercial

Case Study:

Commercial to showcase the new range of High Power (HP) Tools from Ryobi. We wanted to create something with more energy and style than the average tool commercial, so came up with an approach that involved lots of camera movement, speed ramps and enhanced drama via sound design. The brief was to showcase the full HP Tools range in a home DIY environment. We shot 6 applications in a location house, with a carpenter building set pieces, over 2 days.