Agency / Production Company: The Canopy

Roles: Executive Producer

Project Type: Commercial

Case Study:

Ryobi needed a commercial to launch their new range of Inverters- battery packs that can power tools, but also be used for domestic purposes, making them a handy power source for all purposes. To illustrate their versatility, we decided to take them out of the traditional Ryobi DIY environment and focus on how versatile they are in a leisure application. We came up with a concept that portrayed a busy family who are always on the go, showing them across work, rest and play, with the Inverters powering all their needs. Shot across 4 locations in 2 days on a small budget.