Agency: iris Worldwide

Roles: Executive Producer (Campaign)

Project Type: Campaign

Case Study:

For the launch of the Samsung Note 5 in Australia, we needed to showcase it as the perfect balance of functionality and aesthetics, as it was often overlooked for the flagship Galaxy model. We worked with lifestyle influencer Nadia Fairfax to create a content series highlighting the Note 5 as the perfect phone for her busy entrepreneurial lifestyle. We followed her going about her business in her hometown of Sydney as well as a business trip to New York. Content released as a longer form episodic series, influencer-created live social uploads and paid social ads.